How to Decide if it’s Time for a Retail Renovation
Retail spaces tend to receive a lot of foot traffic. As a retail store owner, you understand that your revenue comes from the number of customers who buy from you. Therefore, it is important to maintain your retail store in a way that allows users to feel comfortable enough to spend their money.
Part of this maintenance requires renovation, especially if your store is a few years old. Renovation can increase revenue for retail stores by a considerable margin. A commercial renovation contractor will be able to spruce up your store and enhance the user experience.
Starting a commercial retail renovation is a lot of work. Here’s what you should
consider before you commit to this big project.
Your Budget and Timeline
Renovations cost both time and money.
With this in mind, ask yourself whether you have enough money to carry out a full-scale renovation or the time to do it. At times, you may be forced to do a cosmetic touch-up or a facelift to make your store look even better than before. When it comes to your budget allocation, prioritize the things you need instead of the things you want. This will help you save money.
Cosmetic touch-ups include repainting, replacing damaged displays such as wall paintings and shelves, professional cleaning, and replacing fixtures.
A full-scale renovation might involve re-carpeting, adding or removing whole structures from the store, and working on electric fixtures, heating, plumbing, and anything that will require that you talk to a commercial renovation contractor.
Decide whether you will be closing your doors until the renovations are done or whether you will carry it out in parts. Both require that you work fast to avoid inconveniencing your customers.
Study how your customers move. By doing so, you will be able to renovate your store in a way that allows them to fully experience what you have to offer in your store. Remember, customers do not have all day to linger in your store, so the sooner they see the things they need, the better.
Place your merchandise in counter-clockwise order. Most of your shoppers will be right-handed. They will automatically look to their right as soon as they walk into your store. Placing your products on the right side of your store so that customers can see them first will influence their buying choices.
Lighting influences the atmosphere of a place. It is why you will find a difference between the kind of lighting used in a spa and that used in a library.
Decide whether you want to create a warm ambiance or a cool one depending on what you are selling. Putting extra lighting around your merchandise will also help attract shoppers to them.
This consists of the first five to fifteen feet inside your store. It allows the customers to transition from the chaos outside and focus on your merchandise. Decide whether you want to make it more interesting by improving the lighting, fixtures, and color schemes.
How to Decide Retail Renovation
Retail renovation is an important decision that could boost your business. If you are looking for a commercial renovator for your space, look no further than Headwaters Construction Inc. We strive to make your retail space unique and inviting by delivering outstanding quality, communication, and service. For more information about our work, take a look at our projects gallery.